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CV

Woman Motion Blur

CV

Gerard Mestres

Independent Senior Product Designer · End-to-end · 10+ years

2016-2026

Curriculum Vitae

Curriculum Vitae

Experience

Experience

006

Senior Product Designer — Freelance

March 2022 – Present · Vilanova i la Geltrú, Barcelona

Taste Labs (US)

Selected for TasteMakers, Taste Labs' senior designer community, working with leading AI companies to improve how their models understand and execute design. Two desktop web applications —Solset Lodgings (boutique booking) and Portal Drive (file manager)— with high-fidelity UI, design tokens, iconography, and documented handoff.

Unimedia / NutreXS

End-to-end design of a sports nutrition platform for elite athletes, including the information architecture and the functional requirements for development, coded by flow and prioritized in phases.

The practitioner backoffice is the most complex system I've designed: dozens of interdependent features, among them nutrition plan management, automatic macro and calorie calculation, real-time recipe recalibration, and dependency logic between training and nutrition plans.

The patient app is the other side of the project: 71 custom components and over 200 screens and screen states —modals, edit modes, empty states, and edge cases— with a dark interface for everyday use and data visualization, light in the settings screens, plus contextual help.

MyGol

An amateur soccer competition ecosystem spanning several interconnected apps and websites —the player app has passed 100,000 downloads on Google Play— with a full redesign of the two main apps. Two challenges: building a custom visual system with AI-generated assets, and solving complex sports data visualization with a clear, functional hierarchy without losing the tone and energy of a sports product.

Branding and web design

Brand strategy, visual identity, and web design for clients in aesthetic medicine, interior design, the arts, software, marketing, vacation rentals, electric mobility, and the marine and aerospace sectors.

005

DNA — Product Designer

May 2023 – April 2024 · Remote · Vilanova i la Geltrú, Barcelona

Dutch digital product studio working on international projects, with all client communication in English. It was the period that raised my design standards the most.

Main project: SiriusXM (US), North America's satellite audio leader, with roughly 33 million subscribers. My team redesigned the player across every surface (web, mobile apps, TV, Apple CarPlay, and Android Auto) and for each content type — music, radio, podcasts, and video — as part of the platform's relaunch. Highly complex components and very detailed technical specs for development.

Beyond SiriusXM, I worked on a fantasy soccer platform for the Eredivisie, an advanced data visualization product with highly complex filtering, and a rights and royalties management tool for the music industry.

This period confirmed my affinity for technically complex products: systems with many features, heavy content, and dense data visualization, where much of the design work is structuring, prioritizing, and grouping so that all that density reaches the user already digested.

004

Inana — Product Manager & Lead Product Designer

August 2021 – September 2022 · Vilanova i la Geltrú, Barcelona

Narrative audio streaming startup out of the Spotlio orbit. I owned product and design: strategy, OKRs, positioning and personas, tech stack definition and the development brief, information architecture, visual system, wireframes, UI, and development support. It never launched, for internal reasons unrelated to the product.

003

Spotlio — Lead Product Designer

August 2016 – August 2022 · Vilanova i la Geltrú, Barcelona

I joined as a generalist designer at a six-person company and grew with it past seventy employees. The core product was an ecosystem of mobile apps, e-commerce, websites, and digital tools, white-labeled for ski resorts across Europe and North America (Aspen Snowmass, Whistler Blackcomb, Vail Resorts, Baqueira Beret, among many others), which meant working on two layers at once: the base product and its adaptation to each client's brand.

Product design

Definition and design of flows for mobile apps, websites, 2D/3D maps, e-commerce, and dashboards. Complete, documented design system, UX writing, localization into six languages, prototyping, user interviews, and design review during development.

Delivery and client management

Client delivery lead with a two-person team reporting to me: more than 25 apps under simultaneous maintenance, App Store and Google Play updates, onboarding, and ongoing client support.

Product management

In my final stretch I took on the mobile app roadmap and coordination of the development team under Agile, widening my view from design into strategy and the day-to-day of product.

002

Freelance — Web & Brand Designer

January 2016 – June 2018 · Vilanova i la Geltrú, Barcelona

My first stretch working for myself. I worked with Igrafiq, a local digital marketing agency that became my way into Spotlio, and in parallel built web and brand projects that started pulling me toward product design: information architecture, wireframing, and UX writing.

001

Jà! Disseny — Graphic Design Intern

January 2013 – May 2013 · Barcelona

Internship for my BA in Advertising and Public Relations (UB): design of advertising pieces, marketing materials, editorial content, and the definition of a full advertising campaign.

Education

Education

001

001

BA in Advertising and Public Relations — Escola Superior de Relacions Públiques — University of Barcelona

2009 – 2013

002

Graphic Design Diploma — ETEA

2016

003

UX-PM Level 1 International Certification — UXalliance

2021

004

Ongoing training at Uxcel — UX Research, Product Discovery, Product Management, User Psychology

2026

Skills

Skills

Product design

Product design UX/UI · Design Systems · Information Architecture · Wireframing · Prototyping · Auto Layout and responsive behavior · Multi-platform Design · UX Writing · Documentation & Handoff

Strategy & definition

Product & brand strategy and briefing · User and needs definition · Feature scoping and prioritization · Functional requirements · Market research, competitive analysis, and positioning

AI

Handoff documentation (styles, tokens, functional logic) · Functional requirements · Production-ready image and asset generation · Rapid wireframing in HTML or Figma

Tools

Figma · Adobe CC · Affinity · Claude · Framer · OpenArt · Midjourney

Languages

Spanish (native) · Catalan (native) · English (professional)